Hi, I AM DANIEL HERRADA
Building Innovative Products + Empowering Teams with AI
PRODUCT MANAGER | SCRUM PRODUCT OWNER | SCRUM MASTER | TECH ENTREPRENEUR | MBA
With over 10 years of expertise in product management, I specialize in AI-driven digital transformation, helping startups scale, optimizing SaaS solutions, and leading high-performing teams. As a Certified Scrum Product Owner (CSPO) & Scrum Master (CSM), I drive product innovation with data-driven insights and agile execution.
CERTIFICATIONS
MY CAREER AT A GLANCE
Co-Founder & Chief Product Officer, Rhyple
📌 Key Impact: Scaled Rhyple to 10K+ users in Beta, secured partnerships with Rakuten & Crunch Fitness
Role:
✅ Led the development of an AI-powered content monetization model
✅ Built a scalable SaaS framework for ad revenue sharing and in-app purchases
🚀 Results:
✔ Increased user engagement by 30% using AI-powered recommendations
✔ Secured early-stage funding & brand collaborations
Product & Program Manager, Universal Spartan
📌 Industry: AI in Supply Chain & Procurement
📌 Key Impact: Led the development of an AI-driven procurement platform, reducing bottlenecks by 40%
Role:
✅ Developed an AI-powered demand forecasting system
✅ Implemented real-time analytics & automation
✅ Secured a $5M DoD contract renewal by aligning procurement processes
🚀 Results:
✔ Increased supply chain efficiency by 30%
✔ Reduced procurement delays, leading to faster DoD contract fulfillment
Freelance Product & Engineering Consultant
📌 Key Impact: Worked with Verizon, delivering a 15% churn reduction through AI-driven customer analytics
Role:
✅ Enhanced B2B SaaS growth strategies with AI-driven data insights
✅ Launched a fitness-tech app, increasing DAUs by 40%
🚀 Results:
$10M+ revenue impact from AI-powered retention strategies
Increased operational efficiency by 30% in multiple SaaS platforms
Key Skills & Expertise
AI-Powered Product Strategy & Development
 Expertise in product roadmaps, go-to-market (GTM) strategies, and SaaS scaling and experienced in AI-driven automation, predictive analytics & monetization models
Data-Driven Decision Making & Market Analysis
User research, A/B testing, and performance analytics to optimize product-market fit and expertise in machine learning-powered forecasting & automation
Agile Leadership & Team Empowerment
Certified Scrum Master & Product Owner and leading cross-functional teams with Agile, Lean, and Scrum methodologies
User Experience & Digital Transformation
Specialist in customer-centric UX, conversion optimization & AI-enhanced personalization
Products I Have Worked With
How I Built Rhyple: Revolutionizing Creator Monetization for Everyone, Not Just Influencers
10K+ Early Signups, validating user interest
30% Increase in Engagement, driven by AI-enhanced content tools
Successful MVP Launch in 6 Months, showcasing rapid execution
Transforming Supply Chain Efficiency: Universal Spartan’s AI-Powered Procurement Platform
- 40% Reduction in Procurement Bottlenecks – Automated order processing and AI-powered forecasting.
- 30% Improvement in Delivery Timeliness – Optimized inventory and demand prediction.
How I Revolutionized Client Experience at Universal Spartan Through Digital Transformation
30% Reduction in Support Inquiries, improving operational efficiency
15% Increase in Client Satisfaction through real-time updates
How I Revolutionized Customer Retention at Verizon Through Data-Driven Dashboard Development
20% Reduction in Churn, preventing customer losses
30% Increase in Retention Team Efficiency, optimizing engagement
15% Boost in Customer Satisfaction, driven by proactive service
TOP IDEAS
Top Strategies for Advertising Agencies to Keep Your Audience Connected
- Mobile App Design
- Vector Design for All Types of Web Projects
- Experts Delivering Marketing Analysis
Platform Features
Sem integer vitae justo eget magna fermentum iaculis eu non. Eget sit amet tellus cras adipiscing enim eu turpis egestas.
Strategy
Vel elit scelerisque mauris pellentesque pulvinar. Nec nam aliquam sem et tortor.
Planning
Mauris pellentesque tortor consequat id porta. Sodales ut etiam sit amet nisl purus in mollis.
Development
Mauris pellentesque tortor consequat id porta. Sodales ut etis sit amet nisl purus in mollis.
Quick Launch
Vel elit scelerisque mauris pellentesque pulvinar. Nec nam aliquam sem et tortor.
WordPress Hosting
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.